Kritika

Researcher with 4+ years experience in leading initiatives across tech, media, and community.

UXR Internship Work in Digital Media

From my UX Research internship at Nabler, now Brainlabs, a digital media agency specializing in improving user experience of digital products. Work is under NDA, so details are withdrawn here.

Methods:
Unmoderated usability tests
Moderated usability tests
Tree Testing + Card sorting
Personas
UX Benchmarking
Heuristic Evaluation

Impact:
40% of recommendations implemented → directly informed clients’ product navigation and functional usability.

My Role:
UX Researcher

Collaborators:
1 UX Researcher
1 Manager
CX Analyst

Research:
Evaluative
Strategic


Context
As a UX Research Intern at Nabler, I supported client teams in making design decisions for digital products through research-backed insights, under tight timelines. I got to wear multiple hats, from researcher and analyst to user advocate, often juggling quick pivots and changing priorities.

Research Process

  • Evaluative Focus: Executed quick-turnaround usability studies tailored to each client’s constraints and goals.
  • End-to-End Research: Recruited participants, ran studies, analyzed data, and delivered insights through slide decks and reports.

Methods

  • Usability Studies: Ran unmoderated and assisted moderated usability testing on UserTesting.
  • Tree Testing & Card Sorting: To streamline information architecture and flow by running studies on Optimal Workshop.
  • UX Benchmarking: Assessing metrics of product use and navigation like number of clicks, success rate of task completion, ease of use of digital products.
  • UX Audits: For identifying action points to improving usability, accessibility in redesign efforts.

What I learned

  • Navigating real-world research timelines and constraints.
  • Adapting methods to suit project goals without compromising insight quality.
  • Communicating findings clearly for stakeholders with varying levels of UX fluency.